Gold to Green Initiative

In launching Gold to Green TV™, Joe Jacobi brings his Gold Medal Olympic track record, international broadcast experience and outdoor lifestyle to his local community challenging viewers to live better through environmentally sound lifestyle choices.

As a new media broadcast concept that reflects our community and country’s transition to “Smart Living,” Gold to Green TV™ produces and broadcasts bi-weekly five minute feature segments about the sustainability efforts of Chattanooga’s people, projects, & organizations. Leveraging the Olympic/outdoor brand of its host, Gold to Green TV™ showcases, informs, and challenges viewers/participants to live better, smarter, and greener.

Gold to Green TV™ offers a wide spectrum of stories and resources for implementing green living initiatives with a “Can-Do” attitude. The program content is delivered through features, profiles, and interviews available as on-demand video webcasts. The multi-media repetition and consistency of Gold to Green TV™ brand is a ground-breaking innovation for the Tennessee Valley and offers an opportunity to positively impact the region’s economy while telling our story of “green” living and sustainability.